Why We Do What We Do
Passion. Commitment. People.
Insights into The H-Accelerator
"I can breathe again [...] Not to mention getting to
take my first day off in over five years."
– Nandi Mkwanazi
Through the H-Accelerator, Mkwanazi set out to improve her marketing strategy, social media presence, and website. Within the first two months, the team more than doubled the number of followers on Instagram and Facebook, creating a cohesive brand that showcases the venture’s powerful development.
Mkwanazi shares that her strong new social media presence has made it possible for her to gain traction thanks to her venture’s increased visibility.
Since joining the program, Mkwanazi has been offered a host of opportunities: the chance to be developed through the SEDA Export Development Programme, a grant through the National Youth Development Agency, and grants from Gauteng Enterprise Propeller. Last month, Mkwanazi was selected for the Ecological Organic Agriculture Pollinator program, taking her place as the youngest South African woman.
Thanks to Minvielle, Karbassi and De Castelnau’s impactful work, Mkwanazi is free to consider the long term goals of her venture. Most notably, Mkwanazi aspires to use organic farming as a means to mitigate violence against women. Learning how to farm can break the cycle of food as an agent of control, giving women the tools for self-subsistence and independence.
"The program has superseded my expectations."
– Nandi Mkwanazi
Through the team’s combined efforts, Nanloy Organic Farm has come a long way since Mkwanazi began working in her grandmother’s garden. Mkwanazi remains confident in her venture’s continued success even after the program’s conclusion, owing to all the team has taught one another. “I can breathe again,” beams Mkwanazi “because I can look at my business from a global perspective – not to mention getting to take my first day off in over five years.”